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Studio Job Designs "Industry Garden Collection" For Italian Brand Seletti

Posted by Jane Richards on

Seletti meets Studio Job through an unexpected project that integrates the accessible design of the Italian brand to the unmistakable style of the creative duo from Antwerp and Amsterdam. Industry Garden Collection is an aesthetically valuable and creative collection for the outdoors. The collection includes dining chairs, as well as oval and circular patio tables, available in a range of colours. Cast from lightweight aluminium rather than traditional heavy ironwork, each piece can be disassembled for easy transportation.

Stefano Seletti, art director of the brand: "Many years ago we used to import traditional sets in metal for the garden, the typical vintage looking furnishing pieces. My dream was to have them reinterpreted by Studio Job because I thought that their unusual and highly symbolic patterns would be perfect to give these objects a contemporary touch. And now the dream has come true!"

Job Smeets - "The Industry theme is indeed an icon in our language. It has been used in the most different ways: first used in reliefs for eg. sculptures (2007), marquetry furniture (2008), fashion shows (2010), fabrics (2012) and wallpaper (2014). You see how it works? From high design to ready to use, that’s the way we like it! For the edgy brand Seletti we now re-designed this well known but hyper kitschy garden set using the Industry iconography."

"Why garden? Well, have you ever seen rock and roll garden furniture? So, here it is!….with your gas masks, butterflies and many others from the Studio Job archives. All nicely casted in aluminium and brightly coloured (although our favourite would, off course, be matt black," he added.  

The furniture will be exhibited at Casa Rossi, a 19th-century Milanese home, during the city's design week from 14 - 19 April. For more information on the collection email john@janerichards.co.uk or call +44 (0) 1603 622658.


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