Seletti Wears Toiletpaper Rug Collection

Toiletpaper, the image-only magazine created by Maurizio Cattelan and Pierpaolo Ferrari has designed a series of vivid rugs for Italian design brand Seletti.

The link between Toiletpaper and Seletti finds its raison d'être in accessibility, with the pairing of the artistic images of the magazine with everyday objects available at affordable prices.

The Seletti Wears Toiletpaper collection - which consists of tin tableware, porcelain plates, umbrellas, mirrors, cushions and coffee tables - is enriched by a series of round and rectangular rugs.

Cattelan and Ferrari selected twelve images from the Toiletpaper archive including Eyes, Toad, Parrot, BMW, Fingers, Insects, Sausages, Teeth, Phones, Roses, Two of Spades, and Legs.

The bold designs are printed onto the fabric using inkjet machinery that is specially designed for larger formats. The final step is a special heat treatment that ensures the print's resistance and vividness of colours are retained.

This new addition to the Seletti Wears Toiletpaper catalog is confirmation of the brand's attention for the most avant-garde creative projects and a will to integrate them with everyday objects.

“The Toiletpaper collection is a never-ending challenge, a constant push to look for new ways to interpret the genius images by Maurizio and Pierpaolo,” explains Stefano Seletti, the brand's Art Director, “The idea to create a series of rugs was crazy and unconventional."

The collection was launched this week at Design Miami alongside iconic pieces produced by Gufram and imagined by Toiletpaper, including a new version of The End tombstone in "real-faux" Carrara marble, made specially in celebration of Gufram's 50th anniversary.

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